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Stand out from the crowd on social media

Most of us know that gaining a foothold on social media takes time and effort. But if you’re at the point where you’ve already put in hundreds of hours of work with few results to show for it, you’re likely doing something wrong. There could be a number of different reasons for this, but here […]

Find your website’s most important pages

For businesses that want to track how much traffic their website is receiving, a Google Analytics account is a no-brainer. However, while it’s easy to use this powerful application to measure traffic, how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? Engagement […]

Define A/B testing

When it comes to adding value to your business and the products or services you offer, you often need to carry out research. From the marketing to the actual products themselves, it can be hard to figure out what your customers will respond positively to. For many companies, the answers come from conducting tests, with […]