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How to measure social media ROI

For many businesses, social media is the the wild frontier of marketing. More and more companies are jumping on the bandwagon but it can seem a lawless place. This is why many newcomers tend to waffle around with no clear strategy and call it quits if they’re not making fast progress. But while it’s true […]

Three aspects of BCP resiliency

February was an interesting month in terms of disasters. First there was the incident at the Super Bowl where half the stadium’s lights abruptly went out leaving the game suspended and millions of viewers wondering what was going on. Then there was another Super Storm that hit the Eastern US, not to mention all the […]

ROI, simple yet kind of complicated

There are many things an entrepreneur needs to consider when launching a new business or project. It can be a bit of a chore to plan ahead and many plans are usually altered countless times even before the start of operations. WIth all the aspects to think of, there is one that is important to […]