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What Are QR Codes, Anyway?

In a society where more and more people are relying on smartphones to stay connected, internet marketing strategies must now incorporate smartphones into their approach. One way to do this is marketing through QR codes. Smartphones are becoming more and more popular these days, as both hardware and software developers add features to phones and operating systems that make them much more appealing to potential buyers. And as smartphone technology continues to improve in terms of providing more connectivity to the user – not only through the mobile network but to the internet as well – it follows that your internet marketing strategies will need to incorporate the smartphone factor. One simple strategy that you can employ is using QR Codes, or Quick Response Codes, which are simple 2D barcodes that can be scanned using a smartphone. Numerous scanning applications are available to read these barcodes, and once read the code will redirect the user to any link you set up. QR Codes are also fairly easy to create, making them a great on-the-fly strategy if you want to market something quickly and easily. An additional strength of QR Code-driven marketing lies in the volume of people who use smartphones today – which gives you a large audience from the get go. For such a small piece of code, there are countless options for how you can use them to your advantage. If you are interested in learning more about using QR Codes, give us a call and we can come up with several strategies that can cater to your specific needs.

Windows Phone 7: A Primer

With the many choices today in smartphone platforms, one new contender stands out from the pack – Windows Phone 7, Microsoft’s new smartphone OS. A growing tech trend these days is the steady increase of smartphone use, as more and more people discover the value – both business and personal – of constant connection to the internet and the ability to remain productive even on the go. There are many options to choose from, and one very viable and promising smartphone platform/OS that’s making waves recently is the new Windows Phone 7 OS, released late last year. A successor of sorts to Microsoft’s Windows Mobile, WP7 has been rebuilt from the ground up and is packed with new features designed to make it perform at par (or better in some cases) than the competition. One major improvement in Windows Phone 7 is the new user interface, which is much more fluid and easy to navigate. It also allows for more customization and organization according to user preferences. Another plus for the platform is the generally faster performance, as well as the smooth response of the virtual keyboard. The WP7 OS will also be available in different smartphones, so you need not worry about it being locked to a single device. A downside of Windows Phone 7 is the lack of applications at this time, though this is largely due to the relative newness of the platform. However, reviews of Windows Phone 7 have been largely positive, and more apps are expected to become available as the platform gains steam in the market. So if you are in the market for a new smartphone, in addition to checking out the standard leaders such as iPhone, Blackberry, and the Google Android-based smartphones, you might want to consider giving the Windows Phone 7 a look as well.