With the many choices today in smartphone platforms, one new contender stands out from the pack – Windows Phone 7, Microsoft’s new smartphone OS. A growing tech trend these days is the steady increase of smartphone use, as more and more people discover the value – both business and personal – of constant connection to the internet and the ability to remain productive even on the go. There are many options to choose from, and one very viable and promising smartphone platform/OS that’s making waves recently is the new Windows Phone 7 OS, released late last year. A successor of sorts to Microsoft’s Windows Mobile, WP7 has been rebuilt from the ground up and is packed with new features designed to make it perform at par (or better in some cases) than the competition. One major improvement in Windows Phone 7 is the new user interface, which is much more fluid and easy to navigate. It also allows for more customization and organization according to user preferences. Another plus for the platform is the generally faster performance, as well as the smooth response of the virtual keyboard. The WP7 OS will also be available in different smartphones, so you need not worry about it being locked to a single device. A downside of Windows Phone 7 is the lack of applications at this time, though this is largely due to the relative newness of the platform. However, reviews of Windows Phone 7 have been largely positive, and more apps are expected to become available as the platform gains steam in the market. So if you are in the market for a new smartphone, in addition to checking out the standard leaders such as iPhone, Blackberry, and the Google Android-based smartphones, you might want to consider giving the Windows Phone 7 a look as well.